John Gerzema's Writings
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Article
Dec.11.2008
800 CEO Read
John Gerzema's book The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It is number one in 800 CEO Read's monthly top 25.
View The Brand Bubble, along with the rest of this month's picks, here: http://800ceoread.com/monthly/?226217
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About John
John Gerzema is Chief Insights Officer for Young & Rubicam Group and co-author of The Brand Bubble: The looming crisis in brand value and how to avoid it. John is charged with leading strategy and insights for Young & Rubicam companies globally. John...
John’s Favorite Books
The Known World, Disgrace, Being Dead, Competitive Strategy, Blue Ocean Strategy, The Source of Success